The things money alone can’t always buy.
Some of the world’s most desirable products aren’t simply available to order. Allocation Society investigates the allocations, waiting lists, purchase histories and relationships behind getting them.
Independent · Data-led · Built from first-hand experience
Start with Rolex
Trying to buy a Rolex from an authorised dealer? Start with the process, understand what the “waiting list” actually means, and decide whether waiting for retail makes sense for you.
Buying a Rolex
What actually happens when you approach an authorised dealer and register your interest.
Read guide →Waiting List
What “the list” really means, how it works, and why it isn’t necessarily first come, first served.
Read guide →Purchase History
Do you really need to spend money at an authorised dealer before being offered a Rolex?
Read guide →The Allocation Index
How difficult is it to actually get what you want?
We’re building a reader-powered database of real-world allocations, wait times and purchase histories- starting with Rolex.
Coming soon: reported wait times · First-time buyers · Purchase history · Geography
ABOUT ALLOCATION SOCIETY
Built from first-hand experience.
I’m a pilot and watch enthusiast who became fascinated and annoyed by a strange part of the luxury market: sometimes being willing and able to buy something still isn’t enough to actually get it.
After going through the Rolex Authorised-Dealer process myself, I started Allocation Society to document how these systems really work- separating first-hand experience and useful data from rumour, hear-say and salesmanship.